[ 06 ] — Lead Generation
Targeted ads that keep your crews booked.
We run the paid campaigns that actually move the needle for local service businesses — Google Local Service Ads, high-intent search, and Meta lead campaigns built around your service area.
What we focus on
The four pillars that move the needle.
Local targeting
Ads served only inside the cities, zip codes, and service areas you actually want to work in.
High-intent keywords
We bid on the phrases people search when they're ready to call — not browsing.
Call-first landing pages
Tap-to-call mobile pages tuned for one thing: getting the phone to ring.
Weekly tuning
We cut what's wasting budget and double down on what's booking jobs.
What's included
No fluff. No add-ons. Everything you need to win.
We package this work the way a contractor packages a job — fixed scope, clear deliverables, and a price you know before you sign.
Get a Free Ad Account Audit- Google Local Service Ads (LSA) setup & management
- Google Search Ads for high-intent keywords
- Meta (Facebook + Instagram) lead campaigns
- Service-area & city-level geo-targeting
- Conversion-focused landing pages
- Call tracking with recorded phone numbers
- Negative keyword pruning every week
- A/B tested ad copy and creatives
- Lead-quality scoring and reporting
- Monthly strategy review with the owner
How it works
A simple, four-step process.
Audit
We pull your existing ad accounts and analytics, find the leaks, and benchmark the market.
Build
Campaigns, landing pages, conversion tracking and call-tracking numbers — all built in one go.
Launch
We turn on traffic in a controlled way, capture data fast, and lock in what's working.
Grow
Weekly tuning, monthly reporting, and clear conversations about what's worth scaling.
FAQ
Questions other contractors ask.
How much should I budget for lead generation ads?
Most local service businesses we work with spend between $1,500 and $6,000/mo in ad spend, plus management. We'll recommend a starting budget based on your service area, average job size, and goals — and we won't take you on if the math doesn't work.
Do you run Google Local Service Ads?
Yes. For HVAC, plumbing, electrical, roofing, and other LSA-eligible trades, Local Service Ads are usually the highest-ROI channel we run. We handle the Google-guaranteed application, dispute bad-fit leads, and keep your score high.
How long until I see leads?
Search and LSA campaigns typically produce qualified leads in the first 2–3 weeks. Meta lead campaigns take 4–6 weeks to fully optimize. We share a weekly dashboard so you can see exactly what's coming in.
Will you use my existing Google Ads account?
Yes, when it makes sense. We prefer to keep historical data and quality scores. If the account has structural problems, we'll rebuild — but you keep ownership either way.
What happens if I want to pause?
Campaigns are month-to-month. Pause whenever you want and the account, ad creative, and landing pages stay yours.
Ready when you are.
25-minute strategy call. Plain English. You walk away with a clear plan — whether you hire us or not.
Book a Free Strategy Call