Privacy Policy

Opti Digital ("Opti Digital," "we," "us," or "our") is a digital marketing agency based in Colorado, USA. We provide website design, local SEO, Google Business Profile management, social media, branding, and digital marketing services to contractors, service businesses, and local restaurants.

This Privacy Policy explains how we collect, use, and protect information when you use our website, platform, tools, or services — including integrations with Meta (Facebook and Instagram) and Google (Business Profile, Maps, and Places).

We may collect the following types of information:

• Your name, email address, phone number, and business contact information
• Business name, industry, address, and location details
• Social media account identifiers and access tokens (when you connect your accounts)
• Usage data: how you interact with our platform, tools, and the free Website Grader
• Communication history with our team (email, SMS, calls, form submissions)
• Technical data: IP address, browser, device type, and cookies used for analytics

When you authorize our platform through Meta Login, we may access the following data on your behalf:

• Your Facebook Pages and Instagram Business Accounts you manage
• Page insights and performance metrics (reach, impressions, engagement)
• Post data and scheduling information
• Audience demographics (aggregate, not individual user data)

Important: We only access Meta data that is strictly necessary to provide our services. We do not sell or share your Meta data with third parties for advertising purposes. We comply with Meta's Platform Terms.

When you use our Website Grader or authorize Google Business Profile management, we access:

• Publicly available business information (name, address, phone, hours, categories)
• Google Business Profile insights, reviews, photos, and posts you manage
• Google Places API data for competitive analysis and local search visibility

We use this data solely to generate reports, recommendations, and to manage your listings on your behalf, in compliance with Google API Services User Data Policy, including the Limited Use requirements.

We use the information we collect to:

• Provide, operate, and improve our digital marketing services
• Generate reports and analytics for your social media, website, and Google presence
• Schedule and manage content on your behalf
• Deliver Website Grader reports and follow-up recommendations you request
• Communicate with you about your account, proposals, and services
• Comply with legal obligations

We do not sell your personal information. We may share data only in these circumstances:

• Service providers: Third-party tools that help us deliver our services (hosting, email delivery, analytics, CRM, calendar booking), each bound by confidentiality and data-processing agreements
• Legal requirements: If required by law, subpoena, or to protect our rights, users, or the public
• Business transfers: In the event of a merger or acquisition, subject to the same privacy commitments

We retain your data for as long as your account or engagement is active, or as needed to provide services. You may request deletion of your data at any time (see Contact Us).

Meta-related tokens and data are removed from our systems within 30 days of account disconnection or deletion request. Grader lead submissions are retained for up to 24 months so we can follow up with you, unless you request earlier deletion.

Depending on your location, you may have rights to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Withdraw consent for data processing at any time
• Request a copy of your data in portable format
• Opt out of marketing communications

To exercise any of these rights, contact us at the information below.

We use cookies and similar technologies for essential site functionality, analytics, and understanding how visitors use our site. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last Updated" date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

Questions, requests, or complaints? Reach us at manny@optidigitalservices.com or by phone at 720-280-4453.

Opti Digital · Denver, Colorado, USA